In 2012 Rob Gardner co-founded RedSTART. His goal is to transform the lives of 100 million people by making them financially secure. What if we all have healthier, sustainable money attitudes, decisions and behaviours? This is why he wrote the childrens book "Save Your Acorns". He also chairs the Children's Savings Policy Council. His aim is to ensure all children in the UK can live the financial life they aspire to.